ALL ABOARD The LITTLE CAESARS ACTIVAtion Station
4 Webbys
8 One Show Shortlists **Four currently being voted on.
3 Cannes shortlist
And a whole lotta fun.
First up, Burn The Burns
People roast Little Caesars online every damn day. Bunch of meanies out there. So, we decided to have them eat their words by literally burning their burns, cooking a pizza over the flames, and making them do a taste test. And we got the perfect host to do it all for us…
Next, we got Stuffed People.
As the pandemic ended, we all realized how much stuff we missed out on. Ya know, things like Pepperoni Stuffed Crust. So, naturally Little Caesars gave people stuffed versions of themselves (also stuffed with felt pepperoni & cheese) that could take care of all their boring stuff so they could do the fun stuff they missed out on.
Batman X Little Caesars
How do you create a campaign involving an R-rated Batman movie and a pizza chain that is basically the total opposite of everything the movie stands for…TikTok.
TV Spot
Turkey-Turkey Cutter
Cooking a turkey blows. Insert this idea for a product that sold out in ten seconds.
Detroit Style Compensation
Other pizza chains started selling Detroit-Style Deep Dish. Which is all fine and dandy until you realize they’re not from Detroit like Little Caesars! That’s why we gave people pizza justice!